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Philosophy

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As a cosmopolitan designer, Edward van Vliet is inspired by the world around him. Fascinated by a never depleting source of cultural and natural varieties he aims to compose new worlds by making unique combinations of colors, materials, patterns and shapes. Whilst respecting any given local context, these “new worlds” are always at the heart of his company’s designs and concepts. In creating these worlds, nine specific design keys are employed. The harmony between them ensures remarkable results.

We understand that design is emotive

This doesn’t merely translate into a high level of creativity and passion for our work, but also in using all tools at our disposal to create the perfect ambiance for the intended use or purpose of each space or object. With our designs we put people at ease, inspired and invigorated.

 

We embrace context

Even though our studio is internationally known and asked for its distinctive signature, it is never the starting point for a new design, product or collaboration. Client & brand identity as well as locality are the foundation of our design strategy.  The identity and core values of a brand or business, as well as its cultural context and customs inspire our fresh, distinguished fingerprint which clients have come to expect of us.

 

We expand your business

At edwardvanvliet® we understand that a venue is first and foremost a business and that its interior needs to support it. This asks for strategic designs that fully exploit the commercial potential of a location. We are able to propose and implement a range of commercial opportunities to expand a venue’s financial success often in ways that our clients didn’t envision beforehand. We are as thorough in finding new and optimizing old business solutions as we are in designing a chair.

 

We create your world

By listening and observing carefully in order to analyze challenges, needs and desires, we outline your identity, define the context and set the boundaries to create your unique world of experience. In a co-creative process with the help of our EDNA(experience DNA) Tool, we will work together closely and determine the optimal parameters of each room, service, and aspect defining your world’s guest experience.

 

We deliver bespoke design

What we design for you will always be unique and tailored to your clients’ needs. With an international portfolio of acclaimed projects we live up to the highest standard.

 

Our innovation runs deep

We have extensive technical and operational know-how. With over 30 years of experience in product and interior design, we know all about proven production techniques and cooperate closely with a network of renowned brands and manufacturers. We are well versed in developing commercially successful products and only work with factories that work ethically and sustainable.

 

We orchestrate a complete experience

A guest experience starts well before a guest arrives at your venue and it ends long after checking out. We aim to create a total experience that caries through in all the stages of a stay, to surprise, touch, inspire, and enrich lives for a unique, unforgettable journey.

Patterns – bringing spaces to life
Patterns, whether painted, printed, knitted, embroidered, woven or created by light, add tactile quality and make a design or space come to life. Apart from using nature as an endless source of inspiration, Edward’s fascination for mathematics, geometry, symmetry and repetition plays an important role in creating new and surprising patterns.

 

Layers – dimension and depth
Transparent layers create depth and dimension and are used in interiors to create rooms within a room, to provide a feeling of intimacy as well as underlining spaciousness. In floors or ceilings the use of layers can be employed to create enchanting combinations of materials, stressing atmosphere or to visually separate functions within a space

Nature – sophisticated green 
Respecting the natural surroundings of a project is never a bad cause. By acting local and involving a community you will support your environment, and with that, yourself. Edward: “In nature nothing is perfect, everything is ‘handmade’. Imperfection enhances beauty and adds character.” 

 

Culture – wealth of origins
The DNA of Edward’s work is characterized by its global blend of influences, ranging all the way from European design to the cultural traditions of Africa, Asia and the Middle East. Combining this wealth of influences with quality workmanship is at the very foundation of creating worlds within worlds and sets his studio apart.

 

Tradition –  future classics
Don’t change things that have proven to be right, but add new value. Edward strives to combine the good things from the past with innovative use of materials and techniques in order to create ‘future classics’, and the other way around: high-tech elements combined with natural materials and finished to the latest production standards.

 

Materials - value and authenticity
Next to making things durable, the quality of used materials is a crucial aspect on closer inspection of any design and adds value and presence. And by combining contrasting materials, tangible emotion is added to a space or object.

 

Colour – endless moods
Colour is the most expressive aspect of any design and its peculiarities vary a lot from culture to culture. With over 25 years of experience, Edward has profoundly explored its many facets. Using only one or two primary colors supported by a ton sur ton palette he creates perfectly balanced colour experiences – surprisingly vivid and at the same time perfectly calm.

Treasures – distinguished luxury
Edward’s designs are identity based and driven. For every new interior, tailor made “treasures” are designed to enrich and personalize each space. This has resulted in some of Edward’s design classics like the Royal Bombombola chandelier and the Dutch Sky carpet.

Light – atmosphere and visual experience
Light is a crucial design key in defining the atmosphere of a space and has the unique ability to direct moods. Extensive care is given in ensuring that the character of lighting supports both the function and desired atmosphere of a space. Apart from his studio’s expertise in artificial lighting, Edward firmly believes in preserving natural light.

"Tradition begins along everything that has proven to be unchangeable the best"     
                                                                                                                                                                                        - Edward van Vliet